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We all want to feel better. None of us wants to go broke.

We connect those who need information, tools and support to those who can provide it. We aspire to empower individuals and heads of families to become and stay healthy, and when necessary, to be value-based consumers of healthcare related products and services. We seek to bring ‘advice from a loved one’; harnessing and sharing the expertise of industry insiders as well as other consumers.


Why am I having so much trouble feeling better in my life?



Why is healthcare so expensive?



Who controls all this healthcare stuff and why is it such a mess?


The Playing Field

Take a quick peek at everything.


At a Glance

The ChooseWell Community

About Our CommunityWhat is this all about?

ChooseWell was started by a couple old dudes who, after a combined 50+ years of working within the healthcare delivery system, have been frustrated by how poorly consumers have been treated.


  • We are missing too many opportunities to stay or get healthy, and to stay out of the healthcare delivery system altogether.
  • When we consume healthcare related products and services, we often don’t understand our alternatives, and we don’t have access to information about price or quality. This often leads to anxiety, waste, overspending, and a compromised quality of life.
  • Information, tools, and other’s experiences can help us with the problems above, but they’re highly fragmented and difficult to assemble at the right time and place.

So we decided to start a Community. We seek to bring ‘advice from a loved one’; harnessing the crowd sourced expertise of industry insiders (physicians, health insurance experts, payment/billing experts, lawyers, and others) and the public in general to provide education on the options available as though they were advising a close family member – completely and exclusively aligned with the interests of the individual and family.

By doing so, we intend on tapping into the ‘network effect’ to accelerate the growth of a knowledge economy for healthcare consumers that allows each member to optimize their quality of life and control their out of pocket expenses.

We coach, support, educate, and empower.  We illuminate options you may not have known you had.  But we don’t decide what’s right for you in your unique circumstances; only you can do that.  And we don’t provide medical, financial, or legal advice; nor do we replace the valuable counsel of those who do.


Is the ChooseWell Community a good fit for You?

Well, that depends …

Are you ready to take control of your own wellness and quality of life?
Do you want to understand and control your out of pocket healthcare expenses?  To avoid waste and overspending?
Are you open to some coaching, and to learning from the experiences of others?
Are you willing to share your experiences with others, so they might benefit?


If you found yourself nodding, then take a quick glance and see if we might have something of interest.  Then check out our Beliefs.  And if this feels right, Join Us!



I had become increasingly weak; my energy was so low that I could barely make it through a regular day and I had aches and pains of some sort all of the time.  The debilitating effect of the weakness and fatigue lead to depression because I could no longer do the things I wanted to do.
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Jay and Connie C.

Because I am fortunate to be generally healthy, I was largely unfamiliar with the medical industry, and [when I needed care] I was nervous about whether an avoidable misstep during the insurance process would ultimately cost me hundreds or thousands of dollars. If there were something I could do to minimize the financial cost, how would I even know?
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Emily N.

Dr. Forbes has an extraordinary understanding of the human condition and the internal dynamics of people. My experience with Dr. Forbes has inspired me to help others who are suffering. Anne M.

About Us


J. David Forbes, MD, is a practicing Internal Medicine physician and leader in the world of Integrative/Holistic Medicine with over 20 years of practice experience.  He is Founder and Director of Nashville Integrated Medicine, Past-President of the American Holistic Medical Association (now the AIHM), founding Diplomate of the American Board of Integrative/Holistic Medicine, Academic Co-Director of the Integrative Health and Healing Track at The Graduate Institute in Connecticut.

Brad Dumke has spent 19 years helping two Electronic Health Record companies (as CEO and President/COO) build talented teams and robust software product, service, and business intelligence suites.  Each of these companies work with hospitals and ambulatory clinics, helping them adopt and apply electronic health records and using those EHR’s to optimize their clinical and financial workflows.  Brad has also worked an additional 3 years as a consultant with an EHR and billing software vendor in the Post Acute Care market, and with a revenue cycle management company serving rural hospitals.  Lately Brad’s been helping some disruptive start-ups including a telehealth company, a transparent medical marketplace, and a revolutionary wound care and healing device.

Both David and Brad have families (5 children and 6 elderly parents between them), and are somewhat experienced but disgruntled consumers of healthcare related products and services.